[WEBINAR RECORDING]:
What You Need to Know About Ads.txt 1.1 & How to Implement It
Overview
The IAB Tech Lab released the long-awaited ads.txt 1.1 values. This update was created to clarify the relationships in the supply chain between publishers, demand partners, and intermediaries.
These new values will only be useful if publishers know how to use them — that’s where we come in! Join us for an informative talk and have all your questions answered.
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Description
Four years after ads.txt, the ad supply chain "is still crappy," and it's reported that ad fraud is costing the industry up to $50M of revenue a day in 2021. Why are advertisers and publishers getting taken advantage of?
We'll be discussing how a lack of ads.txt automation and maintenance affects clickjacking, latency, bad ads, throttling, and more. Allowing hidden sellers into the supply chain to eat up ad spend and publishers' revenue. Learn why so many publishers are feeling intimidated by vendors to add endless lines of ads.txt, unaware of how it affects their long-term revenue or what they can do about it.
We'll also be treating the audience to an exclusive reveal of our new free tool that will help publishers clean up their ads.txt in 2022, take control of their inventory, and reclaim their lost revenue.
A Q&A will follow the 20 min presentation and 15 min demo, and a copy of the presentation will be sent to you following the live event.
What to Expect
The IAB Tech Lab has finally released the long-awaited ads.txt 1.1 values. This new ads.txt version is meant to clarify the relationships in the supply path between publishers, demand partners, and intermediaries.
Ads.txt 1.1 has been created to protect advertising inventory hosted by publishers by enabling inventory owners to declare their authorized sellers, making it harder for fraud or inaccuracies to damage supply chain transparency.
These new values will only be useful if publishers know how to use them — that’s where we come in! This change in ads.txt is a simple update, but one of very high importance. The challenge lies with accuracy. We will clarify the benefits of adopting these new values and how they can be added correctly. Join us for an informative talk and have all your questions answered.
Speaker
Lior Shvo
Managing Director at Sellers.guide by Primis | VP of Marketing
at Primis
Lior worked for UM for 12 years as the Chief Strategy Officer in the
Tel-Aviv office, managing the strategy & planning of digital media for global brands. Lior is the VP of Marketing at Primis and leader of Sellers.guide by Primis, an initiative to shed light on the supply chain, help publishers regain control of their inventory, and reduce ad fraud.